To educate Latinas about health and wellness through diet and exercise, and to promote optimal health of the mind, body, and spirit. LatinaStrong will accomplish this by: Emphasizing preventive medicine education; Inspiring women to be at their best and perform at the highest level; Be the role models for our culture in health and fitness through a supportive network; Promote a new healthy lifestyle for our familia.
The Latino Culture
The Latino population continues to be the fastest growing minority group in the United States and constitutes at least 30% of the population, according to the Centers for Disease Control and Prevention (2008). Studies that have included Latinas indicate that 74% report no leisure-time physical activity and report higher prevalence of inactivity compared with Latino men even after age, education, and income are adjusted. Latinas engage in significantly less leisure-time physical activity compared with other women and thus, experience higher rates of associated cardiovascular disease risk factors, including hypertension, obesity, diabetes mellitus, compared to non-Hispanic White women of comparable socioeconomic status (MMWR, 2009).
Despite noted health disparities among Latinas, the majority of intervention programs designed to promote physical activity have reached primarily nonminority, middle-income women and men (Perez, Fleury, & Keller, 2009). LatinaStrong provides culturally relevant resources and supportive network to promote physical activity and cardiovascular health among Latinas. The corporation includes a bilingual and bicultural advisory board focused on cultural strategies and best practices for preventative health to effectively reach Latinas community-wide with the potential of reducing cardiovascular risk in this growing population.